How Marijuana Companies are Building Brand Loyalty by Selling Seeds to Customers

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How Marijuana Companies are Building Brand Loyalty by Selling Seeds to Customers

By Bart Schaneman, Editor
January 20, 2023 – Updated January 20, 2023

Several cannabis companies have added marijuana seeds to their line of product offerings – even though the move, at first blush, might seem counterintuitive.

Why, for one, would marijuana companies want consumers to grow their own plants?

Yet, there’s a logic here: Consider how people who grow their own vegetables also shop for fresh veggies at a grocery store or farmers market.

“Everybody who’s got a home garden during the spring and the summer grows tomatoes. But 98% of the tomatoes they buy are at a store,” said Carl Giannone, co-founder of Trade Roots, a cannabis company based in Wareham, Massachusetts, that sells seeds direct to consumers.

“If growing tomatoes..”

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